Download PDF , by Edward Winkleman
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, by Edward Winkleman
Download PDF , by Edward Winkleman
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Product details
File Size: 581 KB
Print Length: 257 pages
Publisher: Allworth; 1 edition (February 23, 2010)
Publication Date: February 23, 2010
Language: English
ASIN: B0038OOTB6
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Amazon Best Sellers Rank:
#664,619 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
I just finished reading this book today, September 14, 2010. Even though I am not opening my own commercial gallery, I found it a very beneficial read for myself as an artist interested in increasing my gallery representation.It is written in a very easy to understand way and I felt like Mr. Winkleman and myself were having a conversation and not a lecture. It helps to understand all of the background information of having a gallery, promoting artists, and finding and keeping collectors interested.The information about primary and secondary market galleries was also very informative and I recommend this book for both potential gallery owners as well as artists that are interested in approaching a gallery for representation. As an artist, you will have a better understanding of the behind the scenes things that happen and the gallery owner does to help keep you in the studio making art.
While some of the info is strictly NYC, it is a great handbook. But 90% of the information is wonderful for a neophyte in Madison, WI. My gallery will be The Opera House Gallery in Mount Horeb, and if it gets off the ground, Mr. Winkleman will have proven to be a major help in getting me started. I'd advise start-ups to contact SCORE (a volunteer organization of retired executives funded, in part, by the Small Business Administration) via score.org. Lots of wonderful people with wonderful contacts. I'm now have the help of one working artist who believes we can actually pull it off! Thanks, Mr. Winkleman, for the TO DO List!!!
If you are serious about art business, then you need this book before you spend a peny. The author wrote this based on the big leagues in NY, not all applies to a small business but you'll fully understand the whole business in and out.
I currently have 3 copies of this book in my possession, 1 that I borrowed more than a year ago from a friend, 1 that I bought so I could have my own when I returned his, and another that I am giving as a gift for another friend who is opening her own gallery. Phew!So basically I'm in love with this book. Winkleman has created a very detailed and insightful guide that doesn't ignore even the smallest of questions or tasks, and yet steers clear of becoming dry. Even if you are not an art dealer or gallery owner, I would highly recommend this book to any artist, or arts administrator.After reading this book I also stopped by Winkleman's blog which is always a great read as well: [...]
Sums up a wealth of knowledge and organizes it for you.
Terrific resource for anyone interested in getting into the gallery world. We have used it for everything, and I refer to it almost daily, as we get our gallery up and running. Very clear, well organized, and incredibly helpful. I found the chapter about business plans to be especially useful; we used it as a guide to writing our plan (without any prior knowledge or experience writing business plans), and it turned out really well and has been very well received.
I have been in business for a while but want to shift from taking pictures predominantly to showing them. This book confirmed I'm moving in the right direction!
This is an Excellent book with tons of valuable information and experience from a gallery owner who has walked the walk! It is a classroom in a book for a mere few dollars and one that you will return to again and again.
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