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Confessions of the Pricing Man: How Price Affects Everything
Free Download Confessions of the Pricing Man: How Price Affects Everything
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Review
“This is the best book I know to open your mind to the practical problems in setting your prices.†(Prof. Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University) “Hermann Simon is ‘The Pricing Man’ and a giant within our discipline. With more than 40 years of experience in pricing research and practice with companies across the globe and across all major industries, he possesses the know-how to help organizations large, medium-sized, and small to improve their pricing acumen. This book will help you improve your pricing management skills, strategies, and tactics – and it will help your company also.†(Kevin Mitchell, President, The Professional Pricing Society, Inc.) “Hermann Simon is a man who can get upset about being offered a 35 percent discount on a new digital camera. His fascination with ‘willingness to pay’ is infectious. As much as any individual, he is behind the professionalization of pricing in the past couple of decades.†(William Poundstone, Author of Priceless: The Myth of Fair Value (and How to Take Advantage of It))
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From the Back Cover
The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In this engaging and practical narrative, Hermann Simon leaves nothing out of the pricing cocktail, explaining each ingredient through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon’s lifelong journey has taken him from rural farmers’ markets, to a distinguished academic career, to a long second career as an entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses, and gain a sustained competitive advantage. Here, for consumers and business people alike, he reveals the secrets of successful pricing practices, and shares the wisdom and common sense that will forever change the way you thinking about pricing. “This is the best book I know to open your mind to the practical problems in setting your prices.â€PHILIP KOTLER, S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. “Hermann Simon is ‘The Pricing Man’ and a giant within our discipline. With more than 40 years of experience in pricing research and practice with companies across the globe and across all major industries, he possesses the know-how to help organizations large, medium-sized, and small to improve their pricing acumen. This book will help you improve your pricing management skills, strategies, and tactics – and it will help your company also.†KEVIN MITCHELL, President, The Professional Pricing Society, Inc. “Hermann Simon is a man who can get upset about being offered a 35 percent discount on a new digital camera. His fascination with ‘willingness to pay’ is infectious. As much as any individual, he is behind the professionalization of pricing in the past couple of decades.â€WILLIAM POUNDSTONE, Author, Priceless: The Myth of Fair Value (and How to Take Advantage of It)
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Product details
Paperback: 240 pages
Publisher: Copernicus; 1st ed. 2015 edition (October 21, 2015)
Language: English
ISBN-10: 3319203991
ISBN-13: 978-3319203997
Product Dimensions:
6.1 x 0.6 x 9.2 inches
Shipping Weight: 1 pounds (View shipping rates and policies)
Average Customer Review:
4.6 out of 5 stars
43 customer reviews
Amazon Best Sellers Rank:
#159,392 in Books (See Top 100 in Books)
I follow pricing literature quite closely. Each book has its value, but many times it can drop rather quickly into the weeds of economic theory. This author is not afraid of complexity, but her does know how to create value for the reader. Pricing discipline for profit does drive everything and it is always wiser to maintain profit over volume. The analyses he presents with the multiple real world examples ( and you will likely recognize most of them) builds a very readable book in a genre that too often is not known for readability. Again I am struck by the contrast between firms understanding that they need to deliver value to a customer to stabilize/grow their profits, yet in North America it is all about commission sales based on volume, not profits. Every CEO, CFO and Sales manager should read this book.
Very good but also a bit long and theoretical, i.e. a lot of less-useful stuff mixed in with real insights and gems. Could be about half as long and twice as useful. But still worth going through for insights, especially for various situations and concepts such as bundling, differentiation, segmentation, and several counter-intuitive elements.
Very insightful, and full of useful case stories about pricing in different industries.As a pricing scientist in IT company, I would like to recommend this book to everyone who wants to sell digital products without any physical form and has to make a decision about pricing without any reference.I give it 4star because there are editing issue in Kindle edition. many words with "... s" are white spaced and sometimes it can be very bothersome.
In the domain of pricing literature, there is nothing that touches Hermann Simon’s seminal book “Confession of the Pricing Man.†Interspersed with dozens of stories and examples, bringing together theory and practice, Simon lays a cogent and coherent roadmap to pricing excellence. Simon’s passion for pricing is contagious, inspirational and highly motivating. This incredibly valuable, informative and eminently digestible read is a must for those seeking to improve the performance of their organization and those interested in exploring the intriguing world of pricing.
Someone recommended this to me, and I learned much more than I could have predicted. Simon goes into great detail on how pricing works, and how to think about pricing in the most productive ways. It was easy to understand, and I enjoyed each chapter.
I had the pleasure of hearing Dr. Simon speak recently. He is amazing and so is his book. Every business owner needs to understand the principles of value proposition design and value extraction through price. And he is the master at pricing.Don't get dragged into the black hole of market share or gross revenue. Pricing for profit is the only sustainable solution.
I thoroughly enjoyed reading this book! it's full of examples of different pricing models, pros and cons of each model, and things to watch out for when changing pricing models.
Hermann Simon makes the case that pricing is the #1 key to growing bottom line profits but very few companies focus on this very aspect of their business. I loved this book so much that I read it 3 times and took copious notes. One of the best business books I ever read.
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